Joachim Böck leads the Digital Welding Solutions team at Fronius International. Since joining the company in 2020, he has been driving forward digital solutions and new business models in welding technology. His focus is on networked systems, data-driven tools, and digital strategies that make industrial welding processes more efficient and transparent.
With his background in electrical engineering and his academic training in marketing, e-business, and digital business management, Joachim bridges the gap between traditional manufacturing and digital transformation. While not a welder himself, his passion forthe craft dates back to his childhood, inspired by his grandfather, a blacksmith and welder. Today, he combines these roots with a forward-thinking mindset to develop practical solutions for the real challenges of industrial welding.